Brand
The Happly brand kit.
Every lockup of the logo, when to reach for each, and the few rules that keep it recognisable — plus the files themselves, for print and for screen.
The wordmark is the primary lockup. The vertical lockup covers square and narrow spaces, and the mark on its own is reserved for the tightest — favicons, avatars, app icons.
Keep clear space of at least the cap height of the wordmark on all sides.
Scale proportionally; the wordmark has a minimum width of 96px.
On dark backgrounds use the reverse lockup — it keeps the mark in colour. The all-white version flattens the mark into one silhouette, so save it for single-ink printing.
✕ Don't recolour, stretch, rotate, add effects, or place the wordmark on a busy photo.
